In the past two weeks NYC has see an influx of models, designers, runway shows, and this year – cars – as fashion’s elite descended on the city for Mercedes Benz Fashion Week. Car-inspired designs are making their way to the runway and designers are increasingly partnering with some of the top automakers to tie the two industries together to reach consumers. Isn't this an interesting marketing trend...
Recent examples of this trend include Ford’s Fashion’s Night Out partnership with Rebecca Mink
Thank you for using the Fashion Industry Network. Have you helped another member today? Answer questions in the forum. It brings good luck.