bulgari (2)

Why do so many brand spin-offs fail?

If the name Giorgio Armani came up in a game of word association, what would you say?
It's a fair bet that clothing or jewellery popped into your head, but how about posh apartments? In fact, the Italian fashion designer is now creating swanky homes around the globe from China to India and the UK.
Similarly surprising examples abound from car firm Bugatti opening clothing stores to fashion designer Vivienne Westwood opening a restaurant in Hong Kong.
And there are countless examples of luxury fi

Read more…

Why do so many brand spin-offs fail?

If the name Giorgio Armani came up in a game of word association, what would you say?
It's a fair bet that clothing or jewellery popped into your head, but how about posh apartments? In fact, the Italian fashion designer is now creating swanky homes around the globe from China to India and the UK.
Similarly surprising examples abound from car firm Bugatti opening clothing stores to fashion designer Vivienne Westwood opening a restaurant in Hong Kong.
And there are countless examples of luxury fi

Read more…

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