Helsinki Airport to stage fashion show on runway this May
The show, for one night only, will feature the work of fashion designers from China, Korea, Japan, the UK, Sweden, Denmark and Finland.
"The combined glamour of the fashion and travel industry share a long history," says Finnair's Johanna Jäkälä, vice president, brand, marketing and loyalty.
"Air travel has long played a key role in setting the pace of fashion trends across the world. Fashion connects and inspires people, and we see this on a daily basis as we connect Europe and Asia with our flights.
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"With this fashion show, we want to celebrate the connections between Europe and Asia, and showcase the work of some of the hottest designers from these two continents."
The designers displaying their latest creations along the runway have been handpicked to represent some of the most interesting and inspiring trends emerging from the Asian and European fashion industries.
"Helsinki Airport presents a fascinating backdrop for the designers to showcase their work", says Tuomas Laitinen, fashion director of SSAW Magazine, who will be curating the fashion show.
"I am excited to be a part of bringing some of the hottest names in fashion to Helsinki in May."
The Match Made in HEL campaign is a joint campaign by Helsinki Airport and Finnair, and targeted at raising awareness of Helsinki Airport and Finnair as the best partners for smooth and fast air connections between Asia and Europe.
"The airport, located along the shortest route between Asia and Europe, is a constant inspiration for us, and on May 24th fashion designers from both the West and East will meet here for this special runway show," enthuses Katja Siberg, Finavia's vice president for marketing and business development.
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