There are more and more celebrities becoming fashion designers these days and are bringing the urban clothing fashion scene into the limelight. Here is a low down of my favourites.
Victoria Beckham - dVb
Even though Victoria Beckham may have become known for her signing career in the Spice Girls, she has really achieved a higher level of recognition as an international style icon. She made a guest appearance on the catwalk for Maria Grachvogel in 2000, marking her debut as a model at London Fashion Week. Victoria also acted as a British ambassador for Dolce and Gabbana and was briefly the face of Rocawear in 2003.
In July 2006, Beckham released a line of sunglasses, called dvb Eyewear. She has admitted to a personal love of sunglasses, saying "I'm quite obsessed with sunglasses. I collect vintage Guccis and Carreras — they can make virtually any outfit look cool. After Beckham's departure from Rock & Republic, in September 2006, she furthered her fashion ventures by launching her own denim label, of which she acts as creative director. The new line of Beckham's jeans collection is called dvb Style. In the same month, intimately Beckham, a his-and-her fragrance line, was launched at a lavish press conference in Venice. Beckham then launched her new official website, dvbstyle.com, which promotes her fashion work. She also produced a range of handbags and jewellery in association with the Japanese store, Samantha Thavasa.
- Jay-Z – Rocawear
Built off of the success of the rap star’s music label Roc-A-Fella Records, Rocawear began as a young men’s sportswear line and now has expanded its hip-hop inspired style to include women and children.
R&B superstar Ciara has signed to be the face of Rocawear. In March 2007, Jay-Z sold the rights to the Rocawear brand to Iconix Brand Group for $204 million. Jay-Z will retain his stake in the company and will continue to oversee the marketing, licensing, and product development. In March 2009, Rocawear launched its first social networking site, offering style news, music, fashion, and cultural connections. In August 2011, Jay-Z confirmed via Twitter that Rocawear had partnered with Pharrell Williams' clothing label, Billionaire Boys Club.
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