First, I wanted to let you all know that I will be at MAGIC at the end of this month, and if you're going to be there, I'd love the chance to stop by and say hello. Please email me your booth information if you'll be there.Now that MAGIC is around the corner, I thought I would spend some time talking about how to maximize the significant investment you will make in participating in this type of trade show. If you don't have a marketing plan in place, and a specific outcome in mind by participating in the apparel shows, you have wasted your money. This is why so many people have such negative impressions of the trade shows, and I'd like you to avoid any negative experiences. You can't afford to waste money at this stage of the game.The show is not the be-all and end-allTrade shows should not be the only marketing method you use to promote your brand. There has to be a connection between show attendance and the overall brand strategy, otherwise you're just putting all your eggs in one basket. And we know how effective THAT is...Read the rest of my article on Making Your Trade Show Investment Pay Off
Thank you for using the Fashion Industry Network. Have you helped another member today? Answer questions in the forum. It brings good luck.