What are the important elements of a successful marketing campaign?

Before you launch any kind of marketing plan, there are some particulars you must get into place first. Many people jump right into the marketing of their designs without first thinking about how to position the designs for maximum impact. Therefore, here are some important things to consider:Consideration #1: Offer a product that people wantThis seems fairly obvious, but if you’re designing size 2 skirts for a plus-sized crowd, you’re not going to sell them. Also, most new moms gravitate toward stylish diaper bags and not evening clutches, right? This essential element is hugely important for the designer to keep in mind. While we all want to design according to our own tastes AND make money, the reality is that we have to design for our market segments. It’s important to keep the customer’s needs in mind. Once a designer develops a loyal, die-hard customer fan base, then it’s easier to push the envelope from a design perspective.One of my favorite marketing axioms is, “If you offer people what they want, you eliminate the need for ‘salesmanship.’”Read the rest of this article by visiting my site, and while you're there, be sure to sign up for my email marketing newsletter especially for the fashion industry!