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Macala Wright
  • Female
  • Los Angeles, CA
  • United States
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Macala Wright's Page

Profile Information

Where do you live? (country or state)
Los Angeles & Washington DC
Do you work in the fashion industry?
I work in fashion
About Me
FashionablyMarketing.Me is a online marketing firm that focuses on fashion and beauty brands. We believe that our clients deserve smart, creative, personalized marketing and strategy solutions. Our agency offers a practical approach to online marketing. We develop and customize sensible strategies that merge traditional, online and new media services in into a comprehensive market plan to meet each clients’ individual needs.
Fashion Industry Experience
Macala Wright has been an Interactive Marketing Strategist for fashion, beauty and lifestyle-related brands, products and services for over eight years. Macala holds a Bachelors of Arts in Professional Writing from DePaul University, and is the former Director of Interactive Marketing for 1928 Jewelry and Account Manager for The GCI Group – Chicago. Macala takes a practical approach to online marketing; developing sensible, comprehensive strategies that merge traditional, online and new media tactics into a holistic marketing plans for each of the agency’s clients.

She originally created FashionablyMarketing.Me as a blog to teach brands and retailers how integrate social technologies into their online marketing efforts and use social media to better market products, build brand awareness and engage customers in positive ways online. After a year, it become apparent that there was an increasing demand for her services in the fashion and beauty industries. Loving the name of the blog, she extended the name to represent her company. After all, today’s consumer retail environment is about showing how your brand and its products fit into consumers’ lifestyles.
Favorite Fashion Designer or Fashion Brand
BCBG, Taryn Rose, Michael Kors, Allison Izu, Emily Kerse,
What is your favorite fashion website? (list the WEBSITE address)
Over 18
What is hot in fashion this year?
Classic style never gres out of fashion.

Macala Wright's Blog

Europe's Social Media Report 2010

Posted on September 22, 2010 at 5:21pm 0 Comments

In their Fashion & Social Media Report 2010, the 90:10 Group goes over the latest social media trends that European companies like Jimmy Choo and Burberry have been exploring, as well as discussing some of the problems and missteps that companies have succumbed… Continue

Apple Launches Section Just For Fashion Apps

Posted on September 20, 2010 at 2:52pm 0 Comments

To celebrate the various Fashion Weeks and promote fashion-related apps, Apple has just launched a dedicated section to fashion apps for the iPad and iPhone. The section, “Fashion: Apps for the Clothes -Minded” contains 30+ iPhone and iPad apps (found here).

Find all thirty applications… Continue

The Marketing Value of Fashion's Night Out & How It Could Improve

Posted on September 13, 2010 at 3:27pm 0 Comments

Instead of taking part in New York or Los Angeles, I stayed home in Orange County (recap here) and ventured to Fashion Island, an outdoor mall located in one of the three most wealthiest cities in Orange County.

I knew LA and NYC would be reflective of what happened the year before (… Continue

The Best Social Network For Your Fashion Brand

Posted on September 11, 2010 at 3:05pm 0 Comments

Mobile marketing is out pacing social media as the topic du jour. So how does a fashion brand or retailer figure out what service they should explore?

Mark Fidelman may be able to help. Last week, Fidelman published this amazing infographic that compares the major players in location based social networks. …


Comment Wall (5 comments)

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At 10:39am on April 6, 2010, Keesha Parsons said…
I am the CEO of MyWardrobe, LLC and we would love for you to become a member of our interactive virtual fashion website
At 6:08pm on November 18, 2009, Raquel said…
what do you think of Adam Lambert? Honest opinion only.
At 4:25pm on October 14, 2009, TummyToys said…
Hi, I just wanted to stop by an say thank you for the request.
At 4:18pm on October 5, 2009, Brooklyn Flowers said…
Please will you join my fashion blog website,
Hopefully soon i will have my own domain, I love to write articles that other people have suggested i.e. fashion designers, companies ect.
please become a member!
At 10:36pm on September 29, 2009, San Jose Fashion Week said…
Someone to know!

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