REISS introduces 'Elements' with Jamie Morgan

For the launch of the Autumn Winter CollectionREISS has collaborated with renowned photographer and filmmaker, JamieMorgan, to create an artistic short film that highlights the feel andaesthetic of the upcoming collection.

"This season is a step forward for Reiss with a collection we arereally excited about. Showing our key products in this new andinnovative way felt right for where we are going, as a way of capturingall the energy and excitement that is apparent throughout every aspectof our brand. And generally, if we're this excited about it, I'mconfident that our customers will be too." - David Reiss

David Reiss understands what his brand DNA is about as he has beensuccessfully making innovative decisions at the helm of the company fornearly 40 years. He recognized that choosing to shoot the campaign onvideo was a bold move and was confident that it was the right time forthe brand to take this step.

The creative inspiration came as the result of an artisticcollaboration with Jamie Morgan, renowned photographer and film makerwho founded London's creative collective 'Buffalo' in the 1980's.

The 'Buffalo' collective changed the nature of image making through itspioneering work in The Face. His sense of exploration and creativeinstincts then brought him to explore moving images which translatedinto a series of short but beautifully emotive films as well asportrait and documentary studies.