REISS introduces 'Elements' with Jamie Morgan

For the launch of the Autumn Winter Collection REISS has collaborated with renowned photographer and filmmaker, Jamie
Morgan, to create an artistic short film that highlights the feel and
aesthetic of the upcoming collection.

"This season is a step forward for Reiss with a collection we are
really excited about. Showing our key products in this new and
innovative way felt right for where we are going, as a way of capturing
all the energy and excitement that is apparent throughout every aspect
of our brand. And generally, if we're this excited about it, I'm
confident that our customers will be too." - David Reiss

David Reiss understands what his brand DNA is about as he has been
successfully making innovative decisions at the helm of the company for
nearly 40 years. He recognized that choosing to shoot the campaign on
video was a bold move and was confident that it was the right time for
the brand to take this step.

The creative inspiration came as the result of an artistic
collaboration with Jamie Morgan, renowned photographer and film maker
who founded London's creative collective 'Buffalo' in the 1980's.

The 'Buffalo' collective changed the nature of image making through its
pioneering work in The Face. His sense of exploration and creative
instincts then brought him to explore moving images which translated
into a series of short but beautifully emotive films as well as
portrait and documentary studies.

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