Fashion Industry Network

The Fashion Industries Favorite Business Network ...

That's So New York- Moving on from surrealist art and designers who come across as up-and-coming at a first glance yet are secretly the talk of the town, I have recently come across a London-based designer who managed to grab my attention; her name being, Lu Flux (quirky, right?) - After my disappointment in discovering that knitwear designer, Alice Palmer was in fact quite a popular designer who had shown internationally (including during New York Fashion week) after my initial "WOW, she's all urban and youthful; better yet, she's up-and-coming!" impressions, I decided to head on over to my old friend Wolf & Badger on the hunt for a designer who would not only fit the description of unique/alternative yet also bring back the phrase vintage into my vocabulary (I'm afraid that I simply couldn't keep away) along with a handful of colorful words which filled the gap of "I ______ love them!" and with Lu Flux being the Featured Designer at the time, I couldn't help but click on over to their product page to have a quick glance at what garments were currently selling (disappointingly there were only three or four, which thankfully urged me to click on over to their official website where I was graced with an official Online-Store followed by images from their past six collections) including their Over The Hills & Far Away Spring/Summer 2011 collection which coincidentally I went on to center this entire post around.  

"The cornerstones of Lu Flux lie in fashion that delights in playfulness, British eccentricity and the intertwining of traditional techniques with modern design. The intensive labor adopted in her designs can be seen in the complex pleating, knitting and antiquated patch working. These techniques are honored and employed to produce luxurious garments that celebrate the romance of the rare ‘one-off’" (and one-off they are too) was the caption which introduced the label in the Biography section of the website; yes you may have noticed that, that was entirely copy and pasted yet I can ensure you that it was not an act of laziness (okay, so perhaps just a little) yet instead simply due to the fact that everything had been described so prim and properly that I'm unsure as to whether I could have thrown together something just as favorable, presenting the label in an even brighter light (even if I did something unspeakable .. like, tried?) 

When I first came across Lu Flux I have to admit that my mind did dabble just for a split second and think "has this label always been as abnormally attractive as the aesthetic of the garments I am being presented with at this very moment?" (Okay, so perhaps it went something more like "whoa, this is weird maaaaaan!" and that same thought pushed me to click on over to the labels first ever mainstream collection which was titled Old Believer and consisted of various abnormal garments, including a Yogi Bear Pinafore and a pair of Yogi Bear Dungarees, followed by a selection of geometric patch-work dresses and a handful of elegantly modern knit jumpers (both Men's and Women's,) meaning that the answer to my question "has this label always been as abnormally attractive as the aesthetic of the garments I am being presented with at this very moment?" is off-course "YES, YES, YES!" followed by "YOU BETTER FRICKEN' BELIEVE IT!" – Okay, enough rambling and onto the good stuff(meaning a handful of my favorite images and pieces from the Spring/Summer 2011 collection) …
Flirty imagery has always been a sort of signature for Lu Flux; if you take a quick flick back through the majority of past collections you will notice that there is always a handful of images where you have the couples presenting a range of Men’s and Women’s garments which are of similar pattern and style, followed by a selection of Women’s only images where you have a preppy (or in this case slightly eccentric) model presenting the Women’s garments in a way which slips perfectly into the collections theme/aesthetic (in this case, the hair is a untamed and all over the place, followed by a sort of flirty country-girl turned prom queen approach to make-up and stance) ... if that makes any sense at all? I have to say that the Geology Shorts (Retail Price: £205.00,) Landslide Jacket (Retail Price: £485.00) and Softscape Dress (Retail Price: £405.00) were the garments which initially attracted me to the .. (Continue Reading)

Views: 40


You need to be a member of Fashion Industry Network to add comments!

Join Fashion Industry Network

Fashionable Suggestions

Review more fashion:



  • Add Photos
  • View All



Fashion Industry Network

Here are some fashion links of interest:

Fashion Industry

Fashion Jobs

Fashion News

Fashion Calendar


Fashion Blog

It is always a good time to learn more about clothes, shoes, style, or accessories.

We hope that you love the apparel industry as much as we do.

© 2019   Created by Apparel1.   Powered by

Badges  |  Report an Issue  |  Terms of Service

  Thank you for using the Fashion Industry Network.  Have you helped another member today? Answer questions in the forum. It brings good luck.