Nayna is a privately owned company based out of Pakistan, that designs, manufactures, and markets traditional Eastern fashion for the contemporary woman. Nayna’, will show looks from its Pre-Spring 2013 collection at the Emerging Trends Fashion show, a runway competition hosted by Hype Fashions/Synergy Events, to be held in Paris on July 7. Nearly three years after it first unveiled its collection at an exhibition in New York, Nayna was voted as among the top ten leading designers in the country. Through its various promotional activities, rapid development in international sales and clientele has ensured a strong global presence for the organization.
In 2003 Nayna participated at the TAG Heuer launch in Pakistan, as the sole designer for the show. In May 2005, Nayna launched its collection in Pakistan with an exclusive fashion show in Lahore. This show was in collaboration with Christian Dior, Tag Heuer and Fendi Watches. This was the first local partnership in Pakistan that super brands Dior, Fendi, and Tag Heuer watches had formed. In December 2005 Nayna formed a partnership agreement with the United Nations World Food Program (UNWFP). This partnership formed the key ingredient for Nayna’s 2006 - 2008 Corporate Social Responsibility (CSR) policy. In September 2006, Nayna coupled with the UNWFP, Christian Dior and Fendi Watches, Paula Lishman International, and Levis jeans, to pull off a one of its kind show in Lahore, aimed at providing awareness of the UNWFP and its mission in Pakistan, a first step in the marketing plan for Nayna’s CSR policy. In 2007 Nayna joined the ranks of the top designers of Pakistan by launching its exclusive ready to wear store in the posh locality of DHA, Lahore.
The beauty about this store is the focus on the working woman. Nayna plans to create a niche for itself by focusing on the corporate working woman, providing high quality fabrics coupled with minimal yet visible embroidery, aimed for daily usage at the office. Dynamic initiatives and continuous innovations have, in a short span of time, taken Nayna’s collection beyond the boutique as well as Pakistan’s borders. E-Commerce engines are soon to be installed to facilitate this growth as online ordering now forms an intricate part of Nayna’s cross border sales and inquiries. In 2007 Nayna was shortlisted for the Young British Fashion Entrepreneur of the Year Award and by 2008 Nayna had expanded globally with a franchise network spanning through the United Kingdom, United States, India, Mauritius and Dubai. In 2010-11 Nayna participated at the Pakistan Fashion Weeks, Mauritius Fashion Week and Washington DC Fashion Week as part of its globalization and outreach strategy. Nayna’s Corporate Code of Conduct is based on and developed from the Global Business Standards (GBS) Codex. For private appointment opportunities, please contact info@naynaonline.com
The Emerging Trends Fashion Show Saturday, July 7 2012 L’Espace St. Martin 199bis, Rue Saint Martin Paris, France
For more information or tickets, please visit -http://paris.theEmerigngTrends.com and http://etparis.eventbrite.com
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