H&M: Conscious Collection
Last spring international retailer H&M debuted their first eco-friendly line with the Garden Collection. Turns out, H&M is committed to sustainability for the long haul as they’ve recently announced Conscious Collections. On April 14 you’ll find a new lineup in stores, this time there are items for everyone in the family. Once again, the H&M designers are using not only organic cotton and linen, but other eco-friendly fabrics like Tencel and recycled polyester.Levi Strauss & Co.: WaterLess Jeans
Iconic American jean maker Levi Strauss & Co. has announced the creation of Water<Less jeans for Spring 2011. As the name implies, creating these jeans uses less water in the washing and finishing process. This has reduced water consumption by an average 28 percent compared to the traditional process while maintaing quality finishes. In some of its line, Levi’s has achieved a water savings of up to 96 percent.Loomstate for Target and Keds
Similar to H&M's green initiatives, Target paired up Loomstate to offer sustainable fashion choices at rock bottom prices. The Target collection has organic cotton shirts, shorts, skirts, and dresses that start at only $14.99. Loomstate also worked with Keds to create safari-inspired Champion Hi-Lug boots. Constructed of an organic canvas upper, recycled rubber lug outsole, nickel-free eyelets and lined with faux shearling. You can find the boots online.Payless ShoeSource: Zoe&Zac
One certainly doesn't typically think of a national discount shoe retailer as a leader in sustainable footwear, but that's just what you'll find with Payless ShoeSource's Zoe&Zac. This affordable (and adorable) shoe line that starts under $25.00! Our friend, Summer Rayne Oakes was instrumental in helping design the collection of shoes and accessories made from organic cottons and recycled rubber.American Apparel, Sustainable Edition and Creative Reuse
One brand that's been long recognized for their commitment to social responsibility and the environment is American Apparel. They manufacture all their products in the U.S., even shipping finished goods to stores in China (now that's different!). For their Organic Collection they use organic cotton and organic dyes. Last year American Apparel introduced Creative Reuse collection of undies and accessories made solely from repurposed or excess fabric.Vote for your favorite or nominate another brand in our comments below.
Thank you for using the Fashion Industry Network. Have you helped another member today? Answer questions in the forum. It brings good luck.