Fashion Industry Network

The Fashion Industries Favorite Business Network ...

Video: Penelope and Mónica Cruz's L'Agent Diffusion Line with Agent Provocateur


photo credit:


Penelope Cruz and her sister Mónica Cruz are getting ready to launch their new lingerie collection tomorrow! Who's excited? It was announced last October that the sisters were working together to create this collection and finally it's almost here! They have paired up with Agent Provocateur to create their line called L'Agent! The L'Agent diffusion line will feature 15 styles, that will include a selection of bras, briefs and corsets, and priced $70-$100.


The relationship began when Mónica Cruz was cast as the face of the luxury lingerie brand's autumn/winter AW12-13 Collection ad campaign! Which by the way if you didn't see those ads, they were super HOT! Check them out below!




Photo Credit: Agent Provocateur Website


Sarah Shotton the Creative Director for Agent Provocateur had nothing but good to say about the two sisters, "Mónica Cruz was sensational (in our campaign), and Penelope Cruz has always been a muse for Agent Provocateur. Penelope and Mónica are both long-time lingerie fans and have brought a new design sensibility to the brand. Working with the Cruz sisters was a great opportunity to bring the diffusion line to life and to further strengthen the brand's relationship with them."




The two gorgeous sisters have been involved in all aspects of the collaboration. They have had a hand in the design of the labels and hangers. They even research vintage items and fabric swatches for inspiration. Making this a full family affair, Penelope has come up with a short campaign film to celebrate the launch of her new line! The L'Agent film marks Penelope Cruz's directorial debut which stars her husband, Javier Bardem, the very sexy model Irina Shayk, and her sister Mónica Cruz, who has been working alongside Penelope to create this collection! There is also a clan of lingerie models in the mix as well! This film was shot in Madrid, and interesting enough their brother, Eduardo Cruz came up with the soundtrack for the film, and their mother, Encarna Sanchez helped out a lot on the set! 

Javier Bardem


Irina Shayk Photo:


Penelope had an interview with WWD to talk more about this exciting adventure, "(It was) very personal and important for me, a very interesting experience," Cruz told WWD of the film. "They gave me all the freedom and I was able to tell the story I wanted to tell. I used women of all shapes and sizes, as it was important for me to let women know that this brand is for everyone. I chose Irina, as she is such a vivacious woman, and with all the beautiful women in the campaign, I really needed someone who would keep the audience's attention." Her decision to use Irina was genius! Irina will definitely be a great one to fulfill her vision on this project! 

The moment you all have been waiting for! You be the judge! Tell us what you think?


                                                                               Video Curtesy of


Don't know about you, but this is one collection we can't wait for!  The L'Agent collection designed by Penelope and Mónica Cruz in collaboration with the luxurious lingerie brand, Agent Provocateur, will debut tomorrow, Aug 1st, (Net-A-Porter is were to look for it)


Which individual peice is your favorite? Are you going to buy it?


Keep it Iconic!

Views: 1594


You need to be a member of Fashion Industry Network to add comments!

Join Fashion Industry Network

Fashionable Suggestions

Review more fashion:

Fashion Industry Network

Here are some fashion links of interest:

Fashion Industry

Fashion News

Fashion Blog

It is always a good time to learn more about clothes, shoes, style, or accessories.

We hope that you love the apparel industry as much as we do.

Donate a few bucks to help the Fashion Industry Network (donate with Paypal).



  • Add Photos
  • View All

© 2021   Created by Apparel1.   Powered by

Badges  |  Report an Issue  |  Terms of Service

  Thank you for using the Fashion Industry Network.  Have you helped another member today? Answer questions in the forum. It brings good luck.