Sustainable living is now the trend, and it has infiltrated every market possible, especially fashion. Brands are now more conscious, and hence, you would find out that the brand you wear is now "eco-friendly."
Let's look into the brands that are into eco-friendly apparel now in the higher end of the market.
H&M is immensely loved by everyone across for its nude color palette and chic clothing. Owing to their massive carbon footprint, they launched Conscious in 2010.
This fashion line focuses more on using recycled products, thus reaching about 50% in every clothing by this line. The focus H&M has is by 2030, they become 100% sustainable.
They have been in innate support of using improved fabric in the clothes they sell since 2016. By that, they meant that they are using about half the percentage of cotton, which is procured sustainably.
All of their clothes, from men to women, now fall into a sustainable apparel category, especially when it comes to their denim line.
Do you see the labels carefully when you shop? Next time when buying from Zara, you must. 20% of their clothes now have a “Join Life Label.” These pieces are marked, showing that they are made keeping in mind the responsibility of generating eco-friendly clothing.
Debenhams comes among the recent players in this market. They started collaborating with Late MacMohan, who is a Graduate Fashion Week designer. They follow a 50% sustainable fiber protocol for every 12 pieces of clothing in that collaborated range.
Coming to the sustainable lineup, one of their puffer coats has organic cotton magic out of recycled plastic bottles.
M&S claims to produce clothes that are from a sustainable source. They have been vital in educating farmers on how to create fibers more sustainably like reduced water usage and diminished usage of chemicals. They have been doing this since 2007 when it wasn't even a trend to use eco-friendly apparel by looking over even the operations of how cloth is made. From production to trading, they have been keeping an eye.
However, now, this trend has seeped into much smaller initiatives as well. M&S tends to work with dedication from day one in creating eco-friendly, stylish, and upbeat apparel with the times. They are now turning to online platforms as well, which are well appreciated. So, if you're in a mood to switch from high-end brands, you should check out such upcoming brands so that you have a fresh outlook on sustainable living as well.
Such brands don’t just deal with basic day-to-day clothes but all niche clothing as per season. You can browse and find that every age group is now considered by prominent names like Dharan, retaining separate collections for women, men, and kids.