Celebrate Chinese New Year with a unique augmented reality experience by the Chic Outlet Shopping® Villages.
You are invited to the Chic Outlet Shopping® Villages, the leading luxury outlet villages across Europe, to experience the Year of the Dragon. Located within the Villages are designated dragon markers. Find a marker, scan your device over the marker, and experience the magic of our dragon in colourful animation.
Outside some of Europe’s favourite cities - London, Dublin, Paris, Madrid, Barcelona, Milan/Bologna, Brussels/Antwerp/Cologne, Frankfurt and Munich - the nine Chic Outlet Shopping® Villages offer the chance to shop from coveted international fashion and lifestyle brands with up to 60% – and sometimes more – off the recommended retail price, all year round.
After downloading the Chic Dragon app, when you visit the villages you will be ready to experience the augmented reality campaign.
Features of the Chic Dragon app:
- View our colourful animated dragon using designated markers in the Villages.
- See alternate animations based on swipes and taps.
- Invite your friends to enjoy the Year of the Dragon at one of the Chic Outlet Shopping® Villages
- Experience the free app in eight different languages.
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