First look at these sneaks and you’ll probably recognize the signature NIKE swoosh. Beyond that, you may be wondering what new collection NIKE has come up with now. While the designs you see here
may look different, they have one thing in common. These NIKE sneakers are all a part of NIKE78,
a project launched by British graphic design student Paul Jenkins that combines sport with design.
Jenkins offered up this fun challenge for people across the world to get creative with a pair of Nikes. The project distributed 78 pairs to various “creatives” who were asked to use sport as an inspiration to
challenge their function.
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