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The iPad is the Web’s topic du jour; already there are 10,200,000 articles on the device and commentary on whether or not paid digital content will put the publishing industry back in the black.. The iPad offers digital publishers viable options for monetizing content and adding additional revenue streams to their business strategies. Already, over 450,000 iPads have been sold, and users have downloaded more than one million apps from the App Store and 250,000 e-books (the very first day!) from the iBookstore.

According to a study by eMarketer, if the publication has content that the consumer believes is worth paying for, then the consumer will pay for it. For publishers (large and small) wanting to monetize their digital content, success is directly related to the quality of that content. If they have quality and an audience, then all you need to do is figure out how much that consumer is willing to spend and develop a fairly priced payment model.

Michela Abrams, Publisher and CEO of Dwell Magazine, believes that the iPad will allow Dwell and all its subsidiary companies to generate new revenue streams through paid subscriptions, digital advertising and online-to-offline events. The publication has launched full-scale development of robust iPad apps that will incorporate Dwell advertisers and support cross platform ad integration on the Dwell Partner Network, Fine Living Channel and the Dwell On Design conference.

“The Web is about sharing experiences,” says Abrams. A huge believer in community, Abrams believes that in order to make digital content on the iPad effective, publishers have to integrate all aspects of their audience into the digital experience.

Abrams is taking her beliefs and developing digital monetization strategies that incorporate mobile websites, the iPad and mobile devices. This strategy, she believes, increases the effectiveness of print advertisers’ campaigns and the ROI of their messaging.

This summer, Dwell is testing Abram’s new online-to-offline marketing models with the Dwell on Design trade show and conference in Los Angeles, California. Utilizing the iPad, Dwell plans to use their iPad applications for preshow promotion. Dwell will pre-release 1000 copies of its design directory on the iPad before the show.

So how does a magazine go about getting on the digital publishing bandwagon and monetize it’s content?

Building apps and advanced interfaces isn’t a budgetary luxury that all people have, so an emerging start-up known as PixelMags is leading the way for magazine publishers large and small.

Read the Full Article at FashionablyMarketing.Me