The history of Giorgio Armani

Giorgio Armani is an Italian Fashion designer was born 11th July 1934 in Italy. He was born in the northern Italian town of Piacenza, where he was raised with older brother, Sergio and younger sister, Rosanna by his mother Maria Raimondi and father Ugo Armani.

 

With his body-conscious yet understated clothing, Giorgio Armani has become one of the most popular names in fashion. He first launched his business empire in the mid-1970s, and it has grown substantially over the years. The Armani brand now includes makeup, house wares, books, and hotels. Giorgio Armani originally aspired to a career in medicine after reading A. J. Cronin's The Citadel, and enrolled in the Department of Medicine at the University of Milan. In 1953, after three years he broke off his studies, and joined the army, because of his medical studies, he was promoted and transferred to an infirmary in Verona. After experiencing hospital life and occasional evenings at the Arena in Verona he decided to find a different career.

 

After completing his military service, Armani dropped out of university and went to work at La Rinascente, a famous Milan department store. He then joined the staff of Nino Cerruti as a designer. With the encouragement of his friend Sergio Galeotti, Armani started to do freelance design work for other companies as well.

 

The international press was quick to acknowledge Armani's importance following the runway shows at the Sala Bianca in the Pitti Palace in Florence. The experience provided Armani with an opportunity to develop his own style in new ways. He was now ready to devote his energy to his own label, and in 1975 he founded Giorgio Armani Spa in Milan with his friend Galeotti. In October of that same year he presented his first collection of men's ready-to-wear for Spring and Summer 1976 under his own name. He also produced a women's line for the same season.

 

As of 2009, Armani has a retail network of 60 Giorgio Armani boutiques, 11 Collezioni, 122 Emporio Armani, 94 A/X Armani exchange, 13 Armani Junior, and 1 Giorgio Armani Accessori spread over 37 different countries.

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