Rupa & Co. Ltd., India’s largest hosiery manufacturer with a turnover of over Rs. 500 crores, brings another cutting-edgeinnovation that will change the way men dress and feel within.
Rupa, the manufacturer of Frontline – India’s highest-selling brand ofvests – now introduces Rupa AIR. For the first time in India, a vestthat is made of 100% American Pima Cotton, one of the most exclusive and luxurious natural yarns in the world.
American Pima Cotton isExtra Long Staple (ELS) cotton cultivated in Texas, USA. Thisspecially-bred fiber has finer texture and superior strength. Garmentsmade from American Pima Cotton are lightweight, having a silky finish,and allow moisture and air to pass freely. Extremely wearer-friendly,such garments let the skin breathe easily and keep it fresh all day.
Rupa, which has always been a leader in innovation and R & D, nowbrings this wonderfully sumptuous and superior fabric to India. Mr.Mukesh Agarwal, Director, Rupa & Co. Ltd., stated, “At Rupa, webelieve in constantly improving our quality and range. We are alwayssourcing international-quality yarns to make world-class products.
"For us, the focus is always on the customer. All our efforts areoriented towards giving the customer a never-before experience. RupaAir lives up to its name. For the first time in India, we have a rangeof cotton inners that feel as light and fresh as air.”
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