ROYAL UNDERGROUND LAUNCH PRESS RELEASE AW09

Rock legend Nikki Six (Mötley Crüe) has joined forces with Kelly Gray, former owner of premium ladies lifestyle brand St.John to launch the indulgent luxury label Royal Underground in the UK.Royal Underground is a high end clothing and accessories line for men and women with a rock n’ roll edge. The Los Angeles based brand was founded in 2006 with Kelly and Nikki as co-designers. The AW09 collection will mark the brand’s debut in the UK.

The AW09 collection finds sheer couture luxury meeting LA rock n’ roll style. All fabrics and materials used are of the very highest quality including leathers, cashmere and silver. The men’s line offers the “Blazer with blue blood” which allows the wearer to transform a classic charcoal blazer into an informal combination blazer and hood (via a concealed zip-away hood). All denim pieces are hand cut and given the definitive rock treatment through the use of leather appliqué details and gem stones on the pockets. Elsewhere, the collection offers a beautiful double breasted cashmere Pea coat replete with Royal Underground’s signature military touches. Woven shirts are available in soft blues, pinks and navy. The women’s line presents the ultimate rocker leather jacket with authentic thick gauge side zip and sensuous fringing. Extraordinary soft cashmere hoodies arrive decorated with over a thousand crystals and their reverses entirely constructed of lace. Ultimate comfort and consummate style is delivered in Jersey dresses in electric blues and monochrome looks.The collection contains incredible details scattered throughout including song lyrics secreted within jacket linings. Images are available upon request. Prices start at £75.The 20-piece collection comprises both silver and gold metals. It will also convey the same edgy rock ‘n’ roll sensibility of the clothing line brought to the stand by Six. The collection contains stand out necklaces, chunky rings, bracelets, cufflinks and buckle alloys. Necklaces include shield and fleur de lis pendants as well as rosary inspired pieces. The skull wings detailing is also a running theme through most of the designs. Prices start at £160.Royal Underground is stocked in the cream of US stores including Nordstrum, Neiman Marcus and Bloomingdales and is already worn by Fergie (Black Eyed Peas), Tommy Lee and Courtney Love.The AW09 collection is now available to view at The Clear Agency. Images are available upon request.