Fashion Blogs

“Your eyes, they say everything. Amongst the most prominent features of your face, eyes are the most delicate and awe-worthy, as they speak what lips cannot. 

Artificial eyelashes not only add beauty to your make-up, but also it’s an essential element that cannot be ignored when creating a formal look. Eyelashes are helpful for those with shorter natural lashes; it adds to protection from dust and sun rays. 

However, apart that—different cultures all over the world have different set of beauty standards. That is why now there is a huge variety of eyelashes available according to size, material and appearance, thickness and colour, and quality. Recognising the right one for you can be a tough job, that is why appropriate eyelash packaging is very important. 

Having custom eyelash packaging has its perks for both the seller and the customer. Let’s dig in to see!

• To protect against damage

Eyelashes and related application accessories that come along are very fragile in nature. Such parts need sturdy protection. Even slight negligence in the manufacturing process can ruin the quality of eyelashes. That is why custom packaging is a crucial step in the manufacturing process. 

The eyelash boxes should be dust proof, water proof and should hold the property of withstanding slight external pressure without damaging the internal product. 

After the lashes are boxed, the last stage includes lamination. It helps form dust and water content from entering the packaging. As a result, perfect standard of eyelashes is maintained.

• To retain accessories in the same box

If you have ever used eyelashes or work/own a factory that manufactures them, you would know that mostly eyelash boxes contain a small glue tube and a tiny applicator that assists the user while putting on lashes. If not glue, the applicator is a must along with an extra pair of eyelash extensions. However, having the complete set in 1 box requires appropriate packaging.

Many styles of cosmetic packaging boxes are available like rectangular, diamond or oval shaped all for the sake of placing accessories in the same pack. 

• To attract the customer

How the product looks like mater greatly, because the strategy of catching the custom’s attention has a lot to do with sales and revenue generation. If the eyelash packaging is similar to those already in the market, chances are the new product won’t be given the attention and consideration needed. 

To gain the customer’s attention, the product must be unique, catchy, and vibrant in colour. Just so you know, girls love flashy things.

There are many different types of crafting techniques available now like aqueous printing, foil stamping, UV stamping, elevated ink technique and much more. 

• Brand Recognition

Every brand has unique element that helps it distinguish from the others. As for eyelash packaging, custom eyelash packaging helps set a different identity from other brands. A company can identify itself by creating unique labelling, brand logo and customised packaging boxes that are designed with innovation. It will not only help that specific brand in recognition but also uplift customer’s satisfaction and trust over it. 

Some brands also prefer utilising wholesale eyelash packaging box to consider less pricey options. Plus, such packaging boxes are available in bulk and readily available when needed. 

Process Of Getting Customised Eyelash Packaging 

Before ordering custom eyelash packaging, there are few aspects that you have to decide prior to doing so. I have jotted down the information roughly that includes a 4 steps process.

• The type of material of packaging box

There is a huge variety to choose from. But those that are popular and easily available are cardboard, cardstock, acrylic, and Kraft paper. All the materials mentioned above are sturdy in nature as well as look sassy. The most affordable for manufacturers is cardboard and cardstock. 

• Designing of the packaging

You can give box whatever type of style you want to give. Like drawer, sleeve, straight tuck and end, tuck, and 2 piece eyelash box.

• Shape of the eyelash box

According to your personal choice, you shape it up however you like. But the most common shapes available in the market are rectangular, diamond, circular, and square. 

• Coating of the outer of the eyelash box

Be creative and choose whatever you think represents your brand. The most common types of coating are glitters, holographic, dripping, and aqueous coating.

After finalising the above-mentioned steps, now it comes down to seek for the right manufacturer. Whether you are looking for wholesale or custom, that will produce eyelash—ready to be packed and sold.