Kate has paraded in the predictable Burberry Trench coat and a couple of bland LK Bennett court shoes but the real piece of intrigue was an elegant hairpiece by British milliner Vivien Sheriff. A truly British operation Vivien is based in the Wiltshire countryside with a small production team whose combined creativity produce bespoke pieces for high end retailers including Harrods and Selfridges.
The Royal seal of approval has obviously catapulted Vivien's name on to the front covers of British papers but the trick now is to build on the existing brand equity to forge forward with a uniquely ownable brand.