But to us and to our customers, it was more than just plain white dress shirts, blue dress shirts and pink dress shirts. It was even more than providing fitted dress shirts that were better than anything off-the-rack.
It was about creating a design experience that was like none other. An experience that our customers would tell their friends and family about before they ordered, while they were waiting in angst for their dress shirt, and especially after they received their co-creation, they'd rave about it to their friends and family.
We continue to build on an amazing customer experience, and it's gone great. Media has loved what we've done. NY Times, Mashable, TheNextWeb, ReadWriteWeb, Reveries and KillerStartups were nice enough to cover us.
We're trying to change the way men shop through co-creation, empowering you to become your own designer. Who knows where we'll venture off next. Maybe we might venture off into other pieces of men's apparel, or we might even go into women's clothing. We do have some women's retail experience. We'll have to see.
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