These days, no brand seem to be able to
market itself without glueing a "celebrity" to their ads or campaigns.
It was fun at first, but I am getting tired of seeing all sorts of
cretins telling us how they wash their spotty face with Neutrogena,
shave their bottom with Gillette, have a Danone yogurt to ease their
stool transit, then spray on some Christina Aguilera perfume to get rid
of the fart smells generated by the yogurt.
I am not againstbrand + celeb collaborations - some are pretty cool - but I think that
the only ones that work well are those in which the brand retains its
core values and does not associate with the latest "IT" (Idiot
Televised) person for the sake of
it.
Exhibit of the Day : The Gucci / Mark Ronson collaboration.What warrants this?? Is this dude really that influential for Gucci to
bend over and offer him a line of overrated metrosexual fisherman shoes?
Urticaria Chic
Polished Plastic
Popeye Deluxe
I find these shoes freaking ugly and ridiculous. If Popeye was camp, wealthyand into America's Next Top Model , this is what he'd be wearing.
Have you noticed the tacky Gucci tagshanging of the shoes? Urg. The bronze ones look like supermarket
trainers sprayed with cheap fancy dress party bronze and the polka dot
ones remind me of oilcloth.
Oh and the minimum price is £395. Find me some spinach andI'll happily punch the Gucci idiot who came out with this.
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