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The new designers rocking the runway are young, business-savvy fashion femmes who have made Rosemount Australian Fashion Week their commence pad.
The unmissable trend at this year’s RAFW is a new generation of female designers focusing the lion’s share of buyer and media attention led by Bianca Spender, Alice McCall, Kym Ellery, Theresa Rawsthorne and Ruby Smallbone.
Veteran designer Carla Zampatti attributes this very important shift to the fashion industry finally offering sustainable career opportunities.
The industry is rising and it’s fashionable to be a fashion designer, and a lot of kids go through college. A lot of them might have gone into other areas in the past, but fashion has become a potential career today, said Zampatti who launched her luxury label in 1965.
She agrees this year’s Fashion Week has being mainly strong on female designers because their business sense has grown along with their creativity.
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