Tags printing has become a popular phenomenon over the past few years. Competitive packaging policies and dense competition have compelled companies to use this as a last resort. This has proved to be substantially successful as marketing experts have said that they have the potential to become the main advertising and promotion mediums. Let’s go through a few ways in which the tags can be used to the benefit of advertising and promotion of the company.
Additional Branding Space:
Some products are quite small; thus, the packaging that they are placed in is also pretty minimalistic. This means that the space for promotion and branding is substantially less. Such boxes include mascara boxes, lipstick boxes, and other small items which come in equally small packaging. For these packages, some space is required where the logo and punchline of the company can be printed in a way that it is visible even to those people who are viewing from a distance. Moreover, this product tags printing can also provide with labels which can hold the barcode of a product for use at superstores and retail outlets where barcoding point of sales are used, and inventory is managed electronically. One side of the tag can be used for pasting the barcode sticker, whereas the other side can still be used for branding.
These tags are also beneficial for products that do not come in packaging and have no space whatsoever for branding. One common example is denim jeans. They often come in bags, and the company does not have a permanent branding option. For products like these, often fancy and decorative labels are used, which provide an opportunity to imprint the logo.
These branding techniques are extremely useful for companies that are struggling to establish themselves in the market. Their distinct logos and color schemes will help them in making their identity and therefore, will be recognized by the majority of the customers.
Instructions for Usage:
Denim jeans not only have no space for branding but also are sensitive products and need to be handled with utmost care. The regular customer is often unaware of the handling techniques with which the life of these products can be prolonged. These techniques can be mentioned on the tags of these pants. When customers apply these techniques, the number of complaints as well as dissatisfied clients decreases, and positive word of mouth regarding the company spreads.
Such a technique can also be used for other fragile products, especially those products which are bulky and come in corrugated boxes. Although these boxes have ample space for printing and branding, they are usually left empty. For these boxes, the user manual can be imprinted through hang tags printing.
Customized as per Customer Requirements:
People often search for unique gift packaging ideas. Companies try to make their search easier by offering ready-made gift boxes. These gift boxes contain the same product which the company regularly offers, but the boxes in which they are packaged are considerably fancier and with a degree of frills attached to them. This has although been very popular for quite some time, but due to increasing competition, further personalization needs to be offered to the customer. This customization can include labels that have specially imprinted names of the recipient. This wish of the customers can be fulfilled, and thus positive repute can be gained through printing tags for gifts. These can be a subtle way to attract customers and make them satisfied, which eventually leads to positive word of mouth spreading.
Advertising Campaigns:
Mass-marketed products are often sold in supermarkets, and to attract more customers; they are offered at discounted prices. Moreover, other campaigns such as ‘Buy one get one free’ are often offered on these products. However, their utility is close to zero if they are not marketed, and the potential customers do not know about these special offers. Informing them regarding these sale campaigns needs to be done through packaging; however, a whole new packaging for a product when it is offered at discounted rates is neither financially nor logistically feasible; therefore, companies choose to add labels that provide information about these campaigns rather. These are concise, provide an opportunity to attract customers towards the product, and that too at a cost that is quite minimal compared to the utility that it provides. These campaigns are a way to attract and satisfy customers; therefore, these tags contribute indirectly to the positive reputation of the company.
Printing luggage tags were the only printing of labels that took place until a few years ago. However, now that designers and marketing experts have diagnosed its utility for the promotion and marketing of products, labels have become a common sight. They are used with almost all products for multiple purposes, including convenient inventory management through electronic barcoding, to the promotion of the brand via imprinting of logos on customized labels. They will continue to be used as they are effective marketing weapons and help companies establish themselves amongst the dense, cut-throat competition.
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