For the first time, the report contains an alternative and pessimistic scenario (in addition to the main market data provided) for the jeans market. In it the world market in 2009 will be US$3bn lower than our original forecasts. By 2016, the industry will have grown by 10% over 2008, as against the original forecast of 11.7%. This will effectively set the industry back by three years.
Report coverage
Chapter 1 provides a full executive summary.
Chapter 2 Introduction and economic situation
Here we set the context for how we have analysed the market for this latest edition of the report.
Chapter 3 Denim and jeanswear: product, markets and the industry
In this chapter, the product sector is defined in the context of the garment, the fabric and the consumer attitude to wearing jeans. We explain how we have split out the global market for analysis and we define what we have included in our coverage of denim and jeanswear. just-style estimates that the jeans participation share within the total denim industry lies between 75% and 80%, by both volume and value.
Chapter 4 The denim jeans market, 2004-2016
Chapter 4 looks at the total jeans market, which just-style estimates to be worth US$51.75bn for the calendar year 2008. That monetary estimate is segmented by region, and expressed in units, consumption per person per year, and by the retail price paid. Forecasts are made on the same basis up to 2016.
Regional pricing, consumption and market value data is provided for 2004, 2008, 2012 and 2016. Also included in this chapter is regional market values, units and % market growth trended annually from 2004 out to 2016.
Major regions covered include North America, Europe (incl. Turkey), Japan and South Korea. For the first time and in addition, we provide sub-regional data in each of the main tables. The sub-regions covered include:
• Western Europe
• Eastern Europe and Turkey
• Middle East
• Indian sub-continent
• Russia and the ‘Stans’
• Japan & South Korea
• China
• Southeast Asia and Pacific
• Australia and New Zealand
• South America
• Africa
Chapter 5 The denim jeans market: alternative and pessimistic scenarios
There could not be a more difficult time than now to make long-term forecasts in the fashion industry, so in Chapter 5, an alternative and pessimistic scenario is created for the denim jeans industry and comparisons are made against this and the main forecast data provided in chpater 4.
Chapter 6 Jeans distribution and pricing
This chapter addresses the distribution of both brands and retail own-label, and their relative prices. The denim jeans industry is composed of national and international retailers, global and regional jeans brands, and of manufacturers in lower-cost countries, whose names are unknown to the consumer, but important to the industry.
Chapter 7 Denim and jeans supply-side issues
Continuing with jeans economics, Chapter 7 concentrates on the supply side of the industry, and the manner in which different brands position themselves.
Chapter 8 Product, market and distribution trends considers whether company’s attitudes to consumers and to retail are likely to change as a result of the credit crunch. Changes will affect both distribution and the supply chain, and this is considered, in particular the future nature of international strategic alliances within this most global of branded clothing sectors.
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