In this fourth-edition report analysing the product sector at the end of the decade, lingerie is once again reviewed worldwide, providing an analysis of an industry that - post-recession - now needs to tune in with changing and future consumer wants.
Data includes bras' and briefs' market value, volume and % growth for the world total and by major region. This data is provided for 2004, 2008, 2009, 2010, 2012 and 2016. The market value data is also presented year-on-year from 2004 to 2016.
Following Chapters 1 and 2 (executive summary and introduction), the lingerie product sector in Chapter 3 is reviewed historically and in Chapter 4 it is defined in terms of product mix. The lingerie product category is quite diverse. This definition matters because of the polarisation of the market between desirable and aspirational bras, briefs and bodywear and the ‘everyday value’ (or cheap) end of the market, which is particularly prevalent in briefs sold in packs. The explanation of the report's quantitative methodology is contained in Chapter 5.
Chapters 6 through 9 look at the total global lingerie market, which just-style values for 2009 at US$28.99bn. The fundamental marketing issue in the lingerie business is no longer the battle for share that took place between US-based global brands, and retailers’ own-labels worldwide. The US brands have looked at this battle, and decided that in some parts of it, they no longer wish to fight. Consequently, the market has become very fragmented.
In Chapter 10, brands and their price points in the UK market are considered in depth, whilst continuing from market positioning, Chapter 11 addresses the major trends of the moment.
Chapter 12 looks at recent commercial events. In order to throw light on this, in Chapter 13 there is an in-depth interview with the managing editor of Underlines, a trade magazine, which in turn is followed by some reflections from lingerie retailers. The report closes with the author’s business comments on an interview conducted with the managing director of Triumph International, one of Europe’s largest brands.
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