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In recent years, Street Marketing has not ceased to be talked about. And for good reason, it allows you to directly hit your target inexpensively. Properly controlled, a Street Marketing operation such as the distribution of flyers or prospectuses can become extremely profitable, provided it is methodical and organized. Access Com 'gives you today all the advice to distribute a flyer and succeed in a door hanger Distribution campaign. 

Submit an attractive flyer 

First step for a successful flyer distribution: its quality. The more unique and pleasing to the eye your flyer, the more customers will be tempted to read it. Never overlook the quality of a flyer. Many passers-by pick up the flyers and throw them away without reading them. 

If you do not manage to attract attention to your flyer, you might as well throw all your flyers in the trash right away! Lucky for you, Access Com 'has already given you all the advice to successfully design your flyer. 

Choose the perfect time to distribute flyers 

Before you start distributing flyers, be sure to think about the best time. It is about choosing a time when people are numerous and available. So avoid off-peak hours! However, to limit competition, avoid distributing your flyers at the same time as other distributors. People may be bored and refuse any approach. 

The best thing is to distribute flyers during the week, and if possible at the end of the afternoon. You will come across people returning home, and are therefore not necessarily pressed for time, nor their mind too busy with their tasks of the day. 

Also watch the weather: a downpour will ruin all your preparation efforts in a flash! 

• Choose where and how to distribute flyers 

There are several ways to distribute flyers, it's up to you to choose the one that best suits your offer:

• Face-to-face distribution 

The most classic and the most effective is to distribute your flyers directly.

• Free displays 

You can take advantage of the free displays available in some shopping centers. However, your flyers risk being discarded quickly. Better to avoid putting too much!

• Stall of traders 

You can take advantage of the generosity (or reciprocity) of certain neighborhood merchants. As long as you are not competing, they could very well leave some of your flyers available in their store.

• Letter box 

You can distribute the flyers directly to letterboxes, but this will often be considered abusive, and therefore ineffective.

• Windshields of cars 

As before, leaving a flyer on the windshield of a car will often leave a bad impression. Avoid this practice, unless you offer a product or service directly related to cars.

The place is of course very important. If you are targeting a young audience, you can post yourself out of college or high school. If you want to show off your store, opt for the exit of a shopping center or a busy street near it.   

Choose a good provider 

If you go through a provider for the distribution of flyers, trust word of mouth. Do not hesitate to talk about a surprise visit to the provider, and to check for yourself that the leaflets are well distributed. Check the surrounding bins to be sure that the flyers have been distributed well, and not thrown away en masse to make the work easier!

 Obey the law  

Finally, last tip for optimizing a Street-marketing campaign: pay attention to the law. Sometimes it is forbidden to distribute flyers in certain areas, such as schools. Contact your town hall for more information on these restrictions. Be aware that it is forbidden to throw flyers out of a car window, or to distribute leaflets on Election Day.

Also, do not forget, after the flyer distribution, to clean the streets of any leaflets that have been thrown away. It is indeed your duty to verify that your distribution has not resulted in any degradation of the premises, both in view of the law and for your reputation.