The new face of the Indian textile & apparel industry is “Denims” today. Textile Association India,
Ahmedabad Unit is all set and geared up to host a conference on theglobal denim & jeans industry in association with Fibre2Fashion.
Under the chairmanship of Dr. PR Roy,the two-day prestigious event is to be held at Indian Institute ofManagement, Ahmedabad (IIM A) on the 29th & 30th of October 2010.The word Denim evokes and conjures up many thoughts and imaginations inour minds. Denim as typically masculine attire was in the early stagesadorned by the cowboys or the people of the Wild West in America.
Today, denim is a must irrespective of age or gender to be in thewardrobe of all modern fashionable consumers. Indigo Blue denim is agreat style statement. Historically, Levi Strauss, the inventor or thecreator of today’s jeans and subsequently many other authors in thewestern world has well documented the rise of Denim Jeans to itspresent status. In the west, there are many designers who have giventhe denim their personal touch and autographed it with their excellenceand craftsmanship. The Indian denim industry too is on the rise andraring to go global.
The proposedconference will help the industry discuss the future trends as well asthe latest developments in the industry including expansion of India’sparticipation in this growing sector.
Mr Sanjay Lalbhai, CMD - Arvind Ltd and the biggest denim producer in India is expected to inaugurate andaddress on “Strategic issues in managing global denim business”. RobinAnson, Editorial Director - Textiles Intelligence, UK will deliberateon “India’s potential in the international market for denims &jeans vis-à-vis China, Bangladesh, Pakistan and Sri Lanka”. ShumoneChatterjee, Head Marketing, Asia Pacific Region of Levi’s Strauss willhold fort on “Global Brands entry into emerging Indian Market”. Othereminent experts/speakers from the global textile industry will alsospeak on important topics related to the theme during the two-dayconference. The conference is primarily aimed at CEOs and other top
functional executives of the denim & jeans wear industry.
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Visit the International Denim Conference
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