Facebook Marketing for Fashion Brands and Retailers

How Are Brands & Retailers Using Facebook?Brands are mainly using Facebook for awareness campaigns and customer service-oriented feedback through contests, user-generated content (photos, stories, video), games, widget or badge downloads, polls and surveys, special offers, online coupons or access to early/exclusive information. Most brands are incorporating a combination of tactics and are making their groups or pages extensions of their websites. Some brands are even taking it to the next level by using technologies such as Off The Wall to add e-commerce capabilities within their Facebook pages, as certain e-commerce shopping carts offer direct product feeds to Facebook pages that enable on-page purchases.How Do Brands & Retailers Establish Themselves On Facebook?1. Establish a business account if you don’t already have one.2. Determine whether a fan page or group is more appropriate for your marketing purposes.3. Review Facebook rules regarding business accounts.4. Obtain a Facebook vanity URL so that people can find your brand or store.5. Add basic information to the group or fan page such as links to the company site, events and tradeshows, links to other social sites (YouTube, Twitter) and email or newsletter subscription information.6. Use the photo galleries to create collections for your products.7. Use the photo galleries to create lookbooks of how you’d mix and match the products in your collections together.8. Post upcoming events including contests, giveaways and sales9. If you’re a blogger or online fashion magazine site, consider Facebook Connect to add social networking features to your website. Install appropriate applications to integrate feeds from your blog and other social media accounts into your Facebook page.10. Encourage your fans to provide content, photos of how they wear your products, appropriate videos and their stories about how they became loyal customers or die hard fans.Food for ThoughtKeep in mind that the audience that visits a brand or retailer’s facebook group or fan page go there to interact – the key word being INTERACT. They act and interact differently than a customer who goes directly to a website or retail location. So how do you make facebook marketing successful? Strategy, implementation, and proper campaign execution that are specifically tailored to your product(s).To read the full article on how fashion brands can use Facebook for marketing: FashionablyMarketing.Me