Christina Hendricks: The New Face of London Fog

Iconix Brand Group announced that Emmy Award-nominated actress ChristinaHendricks will appear in its London Fog brand's fall marketing campaign.

Hendricks stars in AMC's award winning series, Mad Men, and wasrecently named "Best-Looking Woman In America" by Esquire magazine. Themulti-media marketing campaign will debut in October issues of fashion and lifestyle magazines such as Elle, Cosmopolitan and InStyle, outdoor and online.

Christina Hendricks stated, "London Fog is a classic brand, which Ilove. It also ties in to Mad Men, we used London Fog in the show andthis was a nice way to tie everything together. The trench is such aniconic shape for men and women. It works for anyone - it worked in the1960s and it works now."

Hendricks was chosen for the London Fog campaign for her glamorous andsophisticated persona. The alluring black and white campaign featuresHendricks posing seductively in London Fog outerwear and accessories. The campaign was created by the Iconix in-house marketing team and shot by photographer Nino Munoz in Los Angeles.

Check more images of Christina Hendricks:

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