Bisazza & Nobuyoshi Araki

Flipping through the pages of the May 2009 ELLE DECOR: I am “floored” by Italian tile maker Bisazza’s advertising campaign.Bisazza has launched their 2009 advertising campaign with one of Japan’s most provocative, sought after photographers, Nobuyoshi Araki. Araki has published 350 books and is considered one of the most prolific artists in Japan..Bisazza states:“Araki’s photography, as an authentic artistic expression, reveals itself in a unique and inimitable style, making the new Bisazza campaign an exercise in “visual poetry”. The involvement of an artist like Araki in the new advertising campaign further confirms Bisazza’s love for avant-garde artistic expression, and reinforces the company’s philosophy to move the brand forward and anticipate new trends.”In My Opinion: While the darkness of Nobuyoshi’s work may make its viewer uncomfortable (and Bisazza’s ads confusing to the average person viewing the it), his ability to capture the erotic qualities found of Fetishism & Bondage are second to none; he’s done so in this series. I also give credit to Bisazza; the campaign is a successful example of another European designer using the beauty found in Fetish photography to make a statement about its brand and tell a story to their target customer.The show debuts internationally in April across Europe, USA and Australia.

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