However, we've been getting more and more wholesale inquiries, and it's caused us to take another look at the potential there. I've never forgotten how, awhile back, Baby Gassy Gooma had a sliding scale for smaller wholesale orders. That works for us, and also seems to work well for smaller retailers who can't buy large quantities at first.
The ideal for us could be a happy medium -- retailing for the financial profit and the energizing effect of direct contact with the consumer; wholesaling to boost production quantities and increase brand recognition.