Chanel 101

The House of Chanel or most commonly known as Chanel (pronounced as Sha nel), is a French Parisian fashion house. The house is founded by Coco Chanel, whom began her fashion career in 1910 and held the title as “Chief Designer” until her death on January 10, 1971.In 1925, Chanel had introduced to the world her signature cardigan jacket. The Chanel suit is one of her major successes that changed the fashion industry. The Chanel suit is made of woven wool with black sewing trim and gold buttons, and is composed of a knee-length skirt and trim, boxy jacket. Chanel’s boutique at 31 Rue Cambon was flocked by rich woman around the world to order couture outfits from her. From that moment on, The House of Chanel became a legend of elegance and the name “Chanel” already represents elegance, wealth and elitism. Chanel also became the sign of French high class.Chanel’s perfume No. 5 was a huge success and makes her fashion even more well-known. High flyers of London as well as Paris society, used to purchase Chanel’s fashion. Chanel stayed at Hotel Ritz Paris and her suite became famous. It is now being called as the “Coco Chanel Suite.”Karl Lagerfeld, a German-born designer, currently headed the brand. Karl also designs for the House of Fendi and his namesake label as well.With the leadership of Karl Lagerfeld, Chanel has defined their style as being audacious, perfectionist, unique, passionate and visionary. The reason why Chanel is still popular is that they mix the trends of today while preserving the class and simplicity they had at first.Because Chanel was idolized by many Japanese and Chinese, they have expanded in Asian countries and opened their huge flagship store in Tokyo, Japan and Shanghai China.In 1987, the first ever Chanel watched named “Premiere” was designed by the brand Creative Director, Jacques Helleu, and in 2000, the first model of the brand’s J12 watches line was introduced.In 2005, Swiss watchmakers were being asked by Chanel to develop the exclusive “CHANEL O5-T.1.”In 2007, Chanel’s first J12 GMT model was launched. And In 2008, Chanel and Audemars Piguet formed a partnership that develops the “J12 caliber 3125.”Originally written for the-fashion-industry.com