Sex and the City in Philadelphia - Month Long Campaign - Fashion Blogs

PHILADELPHIA---DENIM Public Relations, formerly Sabrina Carrington Public Relations, in conjunction with MeMe2 Magazine are launching "Sex and the City in Philadelphia," a month-long campaign surrounding the opening of the highly anticipated "Sex and the City" movie as it debuts on the big screen May 30.Throughout the month of May, this effort including several of the trendiest Philadelphia "hot spots" – Thread Beauty Bar, Echo Chic Boutique, Level Room Luxe Lounge, Stiletto, Remedy Tea Bar, Bamboo Lounge, among others – DENIM public relations will utilize the cult-like following of "Sex and the City" to create an awareness of "places to see, things to do" in the city. Every week, from Wednesday - Saturday, Sex and the City in Philadelphia will be at the most Sex and the City inspired places around Center City. Every week, customers can expect something new - a new promotion, a new give-a-way, a new service and even be in the midst of "scenes" from the hit series."We wanted to have a campaign that would not only drive customers to the "hotspots" in the City of Philadelphia but also create a party atmosphere at all locations, celebrating life!" - Sabrina Carrington, Founder of DENIM public relations.The DENIM public relations team, that comprises of 5 lovely young ladies, hailing from New York and New Jersey, wanted to formerly introduce themselves by building relationships with local owners and customers. With the theme "business is slow" hovering over Philadelphia, the team wanted to create a cross marketing strategy for a few business owners this month."New York is infamous for having the best in shopping, relaxation, dining, lounging and nightlife. We wanted to shine a light on Philadelphia and create a campaign that will show locals and tourists that Philadelphia is just as trendy as New York", says Sabrina Carrington who strategically selected a spa, a lounge, a restaurant, a boutique, a cafe and a jewelry store - all who have agreed to partner with the PR firm.Each participating location will fuse the anticipation of the "Sex and the City" movie premiere with exclusive marketing and promotional efforts intended to increase patronage to the above establishments and the city as a whole (free give-a-ways, promotional items, cocktails). Visitors will be invited to enjoy cocktails inspired by the movie characters at Level Lounge, be pampered "Sex and the City" style at Thread Beauty Bar with services including manicures, pedicures as well as the latest New York trend "eyebrow threading," and to walk in the shoes of Sarah Jessica Parker herself at Stiletto, that her character Carrie will wear in her now iconic fashion-forward gestures.These activities will lead up to a "Bridal Week" where each participating location will be transformed into a pre-wedding event (Bridal Tea, Bridal Shower & Pampering Event, Cake Tasting & Shopping Event, and Bachelorette Party) ending with a "Sex and the City: Philadelphia's Pink Carpet Event and Me/Me 2 Magazine Release Party" on May 30th , at Bamboo Lounge, which will serve as the "after-party" to be at after movie-goers filter out of the theater doors and embark upon the city.For more information, contact Sabrina Carrington at DENIM public relations at 267-226-4236 or via email at sabrina.carrington@denimpr.com.Schedule of EventsEvery WednesdayRemedy Tea Bar 1628 Sansom StreetAt 1:00pm - closingJoin us for Sex and the City fun and mar-tea-ni's and other creative concoctions named after Sex and the City cast members. Join us the week of the movie for a bridal tea with gifts for all!Thread Beauty Bar 1903 Chestnut Street (Loft Level)7:00pm - closingThroughout the month of May, Thread Beauty Bar will offer a complimentary "Sex and the City in Philadelphia" Cosmopolitan as visitors receive a lavish manicure at the nail bar (which is, quite literally, a bar!). And to top it all of, cocktails will be served by male models dressed in their pajamas! Taken right out of a scene in Sex and the City!Every ThursdayEcho Chic Boutique 1700 Sansom Street2:00pm - closingThroughout the month of May, Echo Chic will hold a number of special in store events including a complimentary photo shoot, fashion show and wardrobe styling. All guests will receive a Sex and the City in Philadelphia gift bag and a copy of MeMe2 Magazine. And don't forget, cocktails! cocktails! cocktails!Level Luxe Lounge 2102 Market Street(8:00pm -closing)Dance the night away at Girl's Night Out at Level Luxe Lounge. Sex and the City episodes will be on the big screen and cosmos will be served! A look-a-like contest is in order and give-a-ways will be at the door!!!Every FridayAfter 5 work event - To Be RevealedBamboo Lounge 101 N. 20th Street(8:00pm - closing)Meet us at the Hamptons on Friday Night. Come dressed in all white and enter into paradise at Bamboo Lounge.Every SaturdayStiletto 124 South 18th Street(11:00am - closing)Strut your stuff in Carrie's stilettos!!! Yes, the shoes she will be wearing in the movie! Toast mimosas with your girlfriends and lounge at Stiletto Shoe Lounge. Luxurious and Fabulous!!!