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Buying diamond jewelry is a big investment. Whether you’re shopping for a special occasion or treating yourself, it’s important to ensure that you are getting your money’s worth with an authentic diamond. But how do you know if the diamond is real? Here are 4 tips and tricks to make sure that the diamond jewelry you purchase is authentic.

Look for Certifications

Make sure that a certification card or certificate is included with the diamond jewelry that states its authenticity. A reputable jeweler will be able to provide certification from an independent laboratory such as GIA (Gemological Institute of America). The certificate should include information about the diamond's shape, size, color, clarity, and carat weight. This can also help you determine if the price of the piece is fair and reasonable compared to other diamonds of similar quality.

Ask About Treatments

Some diamonds have been treated or enhanced to improve their appearance, but the seller should always disclose this. Be wary of sellers who do not disclose any treatments, as this could mean they are selling counterfeit stones or those that may not last as long due to poor-quality treatments. Ask questions about treatments so that you can make an informed decision on your purchase.

Check for Clarity

Inclusions in diamonds are natural flaws or imperfections caused by pressure during formation over millions of years ago. While these inclusions can vary in size and visibility depending on the stone, they should still be visible even in small diamonds when viewed under magnification by a trained eye. If there are no visible inclusions, then it’s possible that it’s not a real diamond and could instead be a lower-quality gemstone such as cubic zirconia.

Buy from Reputable Sellers

When it comes to buying diamond jewelry, it’s important to make sure you are purchasing from a reputable seller. This is because there are many unscrupulous sellers out there who may be selling counterfeit or low-quality diamonds at inflated prices. To ensure that your purchase is authentic and of good quality, be sure to do your due diligence and research. Whether it's your local jewelry store or a bust down Rolex watch store, make sure you do research into picking one with a great reputation that's been around for a long time.

Authentic diamond jewelry can be expensive, but it doesn't have to be out of reach. By following these four tips and tricks before buying, you can ensure your next piece is genuine while also getting great value for your money. Don’t forget to ask questions if something looks suspicious; knowledgeable salespeople will always be happy to answer them so that you get exactly what you want from your purchase.