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Properly managing your classification is one of the most important tasks for online store owners. But it's often frustrating to come up with new product ideas to effectively expand your product portfolio.

How can you effectively find new products for sale? Here are some tips to help you understand some of the new product ideas.

1. Customers who purchase wholesale pet products also purchased the wholesale silver jewelry product function.

This is one of the easiest ways to find new products that you may not have sold yet.

You may have seen this every time you shop on Amazon, eBay or any other large online marketplace. It's just a simple list of other products that customers buy, and the products you're currently viewing.

Amazon, eBay and Wal-Mart have invested millions of dollars to mine their purchase data to increase their average sales. For small, e-commerce companies with tight capital, you can take advantage of this feature to get new products inspired by your own website. For example, suppose your website offers outdoor gear and clothing, and one of your products is a lightweight backpack.

Look at what other customers bought when they bought the backpack stove in Amazon. We saw that they also bought debris bags, stove gas, camping stove windshield, waterproof matches and water filtration systems. Although you may already have stove gas, trash cans and water filtration systems, do you have camping stove windshields or waterproof matches?

These may seem small, but these low-demand products may be a good fit for your long tail product strategy.

2. Ask existing customers

Have you ever participated in an investigation sent to you by a company you regularly shop for? If you have it, you will most likely see them asking you a question, "What other products do you want us to offer?"

Is there anything better than asking customers directly to come up with new product ideas? They may want you to sell items that have not been considered before. Obviously, not every idea you get from a customer is a smart choice for your business, but it will get you started on the right path to finding a new product.

Start now and create a quick survey that you can add to the checkout process (after purchase) or included in your confirmation email after each purchase. Speed ​​up the completion of survey transactions, such as offering a percentage discount or free shipping on the next purchase. Think about how your incentive value will affect your survey response rate - the better the deal, the more responses you get.

Keep your survey short and sweet. Such an investigation should not take up one minute or two minutes of the customer. This information on Surveymonkey is very useful for more information on summary surveys.

3. Use a reasonably priced main product to build customer loyalty

Trying to keep a series of the latest and best products, even just pursuing a new must-have product, is not a very effective strategy.

Instead, you should focus on your niche main products - these products will continue to attract customers to your online store.

The Houston Chronicle has an excellent article on this topic. Among them, author Sam Ashe-Edmunds wrote, “Staples are products that your customers need, not what they want. For example, new mothers need diapers regularly. The price is lower than your competitors, even below your cost. If necessary, have moms enter your store and put your clothes, toys, books or high-margin baby items near the diaper."

The same method can be applied to any type of online store. Back to examples of outdoor gear and clothing - athletes always need items such as tents, tarpaulins, ropes and water bottles. These are the main content of the industry. You can lower the price of these books and sell professional equipment such as flying rods and rifle scopes at a higher price.

Keeping your ideas simple will help you hone your specific needs and show customers what they can't buy from you.