Mary Cozabella left a comment for San Jose Fashion Week
"Good morning Stevn and thank you for your feedback; being a new company we value advice and pointers from our fellow, more seasoned, collegues. 
You are correct, we have used various photographers and are still trying to perfect  many aspects of our…"
Aug 11, 2011

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  • Hi Mary,

    Welcome to FIN. You are very beautiful and have a very nice website. As a designer and fashion photographer with over 16 years in the industry I only see one possible item you should be aware of. Your product images should all have the same continuity of lighting, sharpness and color managed. They look like they were shot by many different photographers. You should play around with effects when the focus should be on the products, fabrics and details, especially when you don't have very many. You have to establish a perceived image value to your brand. The logo and theme are fantastic so you need to be GUCCI all the way. Study GUCCI, Armani, Versace, their marketing and advertising, they've done the work for you already. Photographers credits should not be on the images but in a credits section, that is the professional way of doing it, example Victoria's Secret.

    All the Best,

     

    Stevn

    San Jose Fashion Week

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