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Researchers at Keio UniversityJapan, are working on broadening the use of the Fragrance Jet II, a device that has the ability to emit pulses of fragrance to help doctors determine a patient’s sense of smell.  At least that’s what the brilliant folks at Keio U designed it for in the first place. But they’re out-of-the-tissue-box thinkers and thought that by shrinking this thing down to fit in a cell phone, you could customize it for all of your callers and do away with ringtones.

Imagine the possibilities.

Your cell phone bursts out with the smell of your favorite childhood food and you know it’s your mother calling.  In my case, for example, if my phone smelled suddenly of Aveda hair products, I’d know it was my daughter, Victoria. Chocolate chip cookies? It’s my daughter, Emily.

While this technology is still a faint whiff on the horizon, it does conjure up interesting associations.  You read it here first …

For more fragrance news, read about Jade Jagger’s redesign of the classic Shalimar bottle.

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Comment by Ron Villejo, Ph.D. on January 4, 2011 at 7:19am
Oh, nice post, Melody!  I'm sure Apple, Google etc. will create a business model around this research, especially as some fragrances are associated with buying behavior.  With talk that mobile devices will outstrip sales of PCs within two years, I agree with you that at some point we'll be smelling something fragrant coming out of our pocket or purse ... or at least give the alert options (ringtone | vibrate | smell) (lol).

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