Fashion is part of our daily lives, whether we recognize it or not. It's a constantly growing industry with new career opportunities in fashion, and many schools and students are taking note.
New York, America's fashion hub, is booming and expanding the fashion industry to other parts of the country. Celebrities and media messages carry fashion to everyone on a daily basis. Fashion is a dangerousб like gun control research paper study subject that can affect a generation.
“Fashion is not just a trivial interest, but a real indicator of the direction culture is taking. Like theater, cinema, art, or music, it has become one of the cultural vectors that give us an idea of what is happening in our society. Harvard Magazine.
The fashion market has grown from an exclusive elite to an international body of consumers, and the market is booming. If you have considered studying fashion as a future career, you may be looking in the right place.
Fashion - an evolving cultural phenomenon in the United States
According to Harvard Magazine, the clothing and fashion industries of the early 20th century were concentrated in the local metropolitan culture of New York City - in fact, a certain part of Manhattan. In 1913, for example, New York's underwear stores accounted for about two-thirds of the $ 70-80 million value of all underwear production in the United States.
New York City remained the center of American underwear production throughout the 1950s and is still the fashion center of the United States today. In 1939, beauty and fashion magazines entered American homes. Glamor magazine published its first issue, defining glamor as "a quality that each of us sees in another human - and wishes it possessed."
The editors assure their readers that all women have "glamor potential", which can be achieved with the help of the right accessories, hairstyle, cosmetics, behavior, and, of course, clothing. The latest European designs and styles were featured in the magazine, creating a niche for the American market by incorporating cosmetics and accessories that offered allure, sophistication, and youth to women around the world.
Throughout the second half of the twentieth century, an American clothing and textile manufacturers continued to expand their industries overseas to reduce costs and compete effectively with foreign companies. During this time, high-end couturiers developed into corporate brand names. Their logos became status symbols, frequently hacked on the black market and coveted by increasingly younger customers, especially as celebrities and musicians began to wear these labels in video clips and photos of magazines.
A specific example of the link between culture and fashion came in 1993 when designer Marc Jacobs launched his "grunge couture" on notoriously slim designs that mimicked loose flannel shirts, shabby sweaters, crumpled pants and ripped worn by the increasingly popular grunge rock. of the time.
As a design student at Parsons, Jacobs received some of the school's highest accolades, most notably Design Student of the Year. MJ's World
More recently, music stars have made a name for themselves as fashion moguls; Rapper Shawn "Jay-Z" Carter started the Rocawear clothing company in 1995, surpassing $ 700 million in annual retail sales. In 1999, rapper/producer Sean John "P Diddy" Combs launched the Sean John clothing line for men. Kanye West is a recent fashion success. Check out Kanye's 2012 fashion show here.
Although fashion has changed over the years, the cultural relevance of fashion and its industries is even more important today than it was in the past.
Fashion today
With the increasing ease of travel and communication and the wider circulation of newspapers and magazines, fashion trends are spreading much more widely and rapidly. Today, the Internet and social media have accelerated and exponentially broadened the spread of fashion trends. Fashion schools offer many degrees for students who want to get an exciting degree in fashion.
New York continues to be a focal point for the fashion industry and studies in the United States. For example, Parsons, The New School for Design, offers degrees in fashion design, merchandising, and more. Parson’s counts fashion alumni who have influenced our culture for decades, including Donna Karan, Tom Ford, and Marc Jacobs.
Clothing continues to occupy a central role in our national economy, our popular culture, and even our ideologies of politics and sexuality. The history of fashion in the United States is closely linked to almost all major developments in American life. From the materials used to make textiles, to the process by which our clothes are made, to the social values that dictate what we “should” look like, fashion is an ever-growing industry.
The study of fashion has become a serious pursuit for many students seeking a creative and substantial career. Whether you are a slave to fashion trends or proud to ignore them, studying and working in the fashion industry is much more than high-priced brand names and commercialized vogue; This industry is the history of popular culture. We carry history every day.
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