One hundred thirty six years, one hundred and thirty years have passed when one of America’s fashion trademarks was invented.
It was 1853, when Levi Strauss moved to San Francisco to expand his brother’s New York dry goods business. One of Levi’s customer was a tailor named Jacob Davis, he regularly purchase bolts of cloth form the wholesale house of Levi Strauss & Co. Among Jacob’s customer was a difficult man who kept ripping the pockets of the pants that Jacob made for him. From there Jacob tried to think of a way to strengthen the man’s trousers and one day hit upon the idea of putting metal rivets at the point of the strain, such as on the pocket corners and at the end of the base of button fly. These riveted pants were an instant hit with Jacob’s customer, and because of its success he was worried that someone might steal his great idea, there he decided to apply for a patent on the process but because he doesn’t have enough money to file the papers, he have come up with an idea of having a business partner, he immediately thought of Levi Strauss. Jacob held a proposal to Levi trough a letter, the latter saw the potential of the product in the market and agreed to be Jacob’s business partner. On May 20, 1873, the two men received patent no. 139,121 from the U.S Patent and Trademark Office. That day is now considered to be the official “birthday” of blue jeans. With the patent secured, Levi Strauss hired Jacob Davis to oversee production of the Levi Strauss & Co. San Francisco plant, the same plant which offered retail and wholesale jeans
to folks. It was 1873, when the first riveted clothing was sold. That was the start of what is now the jeans.
For more than 100 years of existence in the fashion and clothing industry, the jeans has undergone different forms of changes, it was engineered in different styles, design, colors, cuts and textiles. Today, these globally widespread fashion trend is comes in different forms, and acquisition, retail jeans, wholesale jeans
, and other forms, all aiming to bring style and comfort in one package, still standing, loved and patronized not just by common people but as well as the rich and the famous. The success that it is having right now is only owed to two persons, the father, the inventors, and the foundation of the jeans industry; Jacob Davis and Levi Strauss.