The shops try to reach the maximum possible number of public, not only creating advertising campaigns but also disseminating them , something they can do through the web, email marketing or social networks . This is because while before it was usual to go to stores to buy the fashion products, more and more people prefer to find inspiration on the internet or buy directly through the web (69%), even if the store is nearby.
But how to get more sales through the online channel, and especially during the sales period?
- It generates interest : It is convenient to awaken the interest of the client by announcing in advance the promotions or discounts. A good option is to create specific landing pages, depending on the type of customer that each business wishes to target.
- Adapt the image of the web to the period of the year : Each era has its characteristics and considering small modifications can help attract the interest and attention of the user.
- Program discounts : In the periods of discounts it is convenient to analyze and select products and services in which a promotion can be applied. A good option is to make punctual and limited time discounts or a discount coupon when making a minimum expense on the web. Once this work is done, you have to give visibility through the banners or the cover photo, 20% off gearbest fashion products will sound really attractive to your visitors and will prompt more actions on the site.
- Create a good email marketing campaign: An email marketing campaign, integrated with the website and social networks, can be an accessible way to reach customers with information on discounts, new products, shipping information and time delivery.
- Promote your offers on social networks : Social networks have become a basic tool when it comes to becoming known and creating community with customers, both current and potential. But it is important that the campaign is focused on the specific target of the product or service and that the efforts focus on the social network in which the target audience is.