The Politics of Fashion Photography Part 3
Part of the Fashion Biz is knowing how to cast the right model for the shoot that you are doing. The question
is, who is the right model? Of course one of the considerations in
casting the appropriate model is dependent on the “Story Board” of your
shoot. But before even commencing the casting, you must gain a
vocabulary and understanding of “What is the Look” of the moment. If you
are reading this article, I will make the assumption that you re not
yet in the position to set a trend. I say that because, if you are not
being published in trend setting media, what you do produce with the
model you have chosen will not set a new precedent. Thus the “Politics
of fashion” states that you will have to gain the vocabulary of knowing
the “Look’s” that are the flavor of the month.
The concept of beauty changes over time and is more often gradual than abrupt. However, in Fashion Biz those
changes are more apparent. if you are “Watching” you will be able to
observe those abrupt changes and adapt to what the scene expects of you
when you do finally decide to take the plunge and do a photo series.