Sneaker fans worldwide are gathering up all of their hardworking coins and getting ready to spend it on Nike’s next “it” shoe. The Nike React 270 is set to have two release dates: June 21 for consumers in Asia, Latin America, Greater China and Europe, while the official release date for North American buyers will be on July 13.
This shoe has been creating a major buzz in the sneaker world thanks to its unveiling at the popular UNDERCOVER’s Fashion Week Show that occurred in March in Paris. After being spotted in the fashion show, it was rumored to be an exclusive UNDERCOVER x Nike React Element 87 collaboration. Many viewers believe that this sleek, uniquely crafted sneaker is apart of a new trend Nike is continuing to establish, focusing on their advanced insole foam technology.
Senior designer, Nate Jobe, and his Nike special projects team decided to create a non-conventional sneaker while introducing a new level of comfort for the casual runner. It’s newly structured “React” sole is incorporated with a rubber outsole which helps runners receive a great amount of cushioning along with traction to endure long runs around the track.