1. Promote business on Instagram: Adding hashtags
We already mentioned the importance of hashtags in the previous section, so let’s take a look at them in more detail.
Generally speaking, hashtags perform several highly important functions:
They help you reach a wider audience and get new customers. If you add several relevant and popular hashtags to every post you make, these posts will be seen by Instagram users who look for something specific. That’s how you can make people aware about your business, and get their attention! Still, you need to be careful with the amount and contents of the hasthtags you add. The hashtags must be directly related to your offers. Don’t forget that too many hashtags look like spam and annoy your subscribers.
They help you track customers’ reviews. These reviews can later be used for a range of purposes in your baby clothes wholesale uk drop shipping business. For example, you can learn if your customers are satisfied with the purchase and the service – such knowledge is helpful if you want to improve the quality of your work. Also, these hashtags will increase awareness about your store among your buyers’ friends and readers. Finally, you will be able to reblog these posts into your account – they will serve as honest and real proof of your store’s top quality.
They help you structure the content within your account, and they make it easier to navigate your page. In drop shipping business, this is really important: since you can offer numerous items that refer to various categories, it should be easy and convenient for your clients to look through these offers. Hashtags will help your readers filter the items by different criteria: specific product type, newest arrivals, items on sale, special offers, etc.
They help you build your brand identity and stay memorable. If you have some main hashtag that is built upon your brand name or slogan, people will remember it and use this hashtag to find your store once again or to recommend it to someone else. In this case, your hashtags needs to be unique.
If you want your customers to be okay with all the hashtags, don’t include them in the text of the post. You can also put them in the first comment, or at least you can separate it from the main text using emojis, other text dividers, or just blank space.
2. Promote business on Instagram: Exploring galleries
In the beginning of 2017, Instagram presented a new fun feature – a so-called gallery. It means that you are able to put up to 10 photos or videos in a single post.
This is exceptionally useful for Instagram accounts related to ecommerce in general and drop shipping business in particular. Now you don’t have to waste your time and energy on creating collages. And you also don’t have to spam your subscribers’ feed with multiple similar posts.
How can you use galleries in drop shipping business?
Show several products at once. If you want to tell your readers about new arrivals, present a thematic collection, announce a sale on a certain product category, etc., just combine the relevant images into a single post. Nothing will be overlooked, and you won’t annoy the readers with numerous look-alike posts appearing within a short period of time.
Create lovely shoutouts. The idea is the same: you place a pre-paid post in someone else’s account, and, thanks to the gallery feature, you can advertise quite an impressive number of products in a single post. It will look stylish, professional, and catchy.
Show a product from different angles. It can be a nice alternative to a video – if you want to show some yummy details of an item, just make several photos of a high quality and combine them in a single post.
3. Going for Instagram Stories to Promote Your Business
Traditionally, people use Instagram to post carefully selected pictures and videos. Users share the most beautiful scenes, the most important moments, and the most meaningful events.
It is not the case at all with Instagram stories – they disappear in 24 hours, and they are only shown to a selected category of subscribers. It means that users don’t feel much stress – they freely post whatever they like, and they are really relaxed about it even if the photo quality is not too high, or their face looks funny, or whatever.
It means that stories capture ordinary everyday life, contrary to traditional ‘glamorous’ Instagram posts. What does it mean for wholesale bulk t shirts drop shipping business?
Trust and emotions.
Basically, you can make your readers interested by creating a more personal and human-like brand image.
When you experiment with the content through adding emojis, drawings and text to the story, you turn it into some kind of a private message filled with emotions. That’s a way to build a loyal customer audience.
Also, as you can see on the picture above, you can use stories to interact with your readers. If they want to share their reviews or reblog your posts to take part in some contest etc., but they don’t want to ‘spam’ in their own feed, offer them an alternative. Ask them to use stories for this purpose, and everyone will be happy.