Fashion Blogs

Maroon 5's Adam Levine "Uses" His Celebrity For New Casuals Line

Posted by Afingo Fashion on August 17, 2010 at 2:19pm

Oy. Here we go again. Another celeb line. A step down from the supposed Angelina Jolie children's line, auto-tuned signer and semi-heartthrob Adam Levine of Maroon 5 has also jumped aboard the trend with his 222 line. Interestingly—andfrankly, this is probably the most interesting thing about the ultra-basiccasuals line—this actually marks Levine's return to the family business(his father, Fred Levine owns the L.A. based specialties boutique M. Fredric). Says Levine to WWD, “I want the line to be successful on its own merit…

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