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Is Pakistan gearing towards slow and sustainable fashion? No, but it needs to:

Slow fashion is an awareness movement and approach to fashion that considers the process and resources required to make clothing, and is particularly focused on sustainability.

It involves buying fewer but better-quality clothes that will last longer and promotes the fair treatment of people, animals and the planet.

In short, it means buying a timeless cashmere black sweater (although around $150-$300 heavy on the pocket) instead of an H&M one that will only last five to seven washes.

For the local market, it means investing in a hand-woven classic jora that will be passed on instead of opting for a two-piece Rs1,800 suit that won’t last the season, let alone ever see the face of a future generation.

Slow fashion products are undeniably heavier on the pocket, but that’s because they are made from high-quality sustainable materials, produced in smaller quantities by niche brands, are locally sourced and produced and have only a few styles per collection. That may seem hard on paper, but it’s a change in the way of thinking.

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