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How Social Networks Affect Modern Fashion


Social media has become an integral part of our daily lives and has made the world a small village. This is through the ease of communication and interaction with people that are far and near. There are several examples of how it has impacted different sectors, with the fashion industry being the latest. This industry has seen significant changes in terms of trends and designs thanks to the active use of social media. Numerous sites such as Facebook, Instagram, Twitter, and Tumblr have made a significant impact in shaping contemporary fashion, and this will be explained further in the subsequent text. Here are a few ways in which social media has impacted the fashion sector.

  • Creates a base for designers to gain ideas

Social media gives designers the impetus to develop and adopt new ideas which can revolutionize the fashion industry. It is no longer unusual for designers to visit social media sites for ideas. Most of them borrow one or two creations from different websites and adjust them into their distinct and unique forms. As much this is getting both praises and criticisms from the people who control the industry, it is genuinely a reason to applaud social media. Most customers have a say concerning what they wear, and thus, designers need to listen to them for creative insight. On the other hand, critics argue that sourcing ideas from social media limits the scope of thinking and derails acquisition of any creative tips that can transform the fashion industry. Be that as it may, the use of social media has greatly influenced designs, and the future holds more.

  • Fashion endorsements

Endorsements, especially by celebrities, usually happened through interviews, public events, and advertisements in the past. Thanks to social media, celebrities can now endorse products on their pages with a vast multitude of people waiting to see what is portrayed. The fashion industry nowadays doesn't use much of TV commercials or public events to market their wear. And they instead use social media influencers and celebrities as brand ambassadors for their products. This way, the message gets home faster and more conveniently.

Sometimes you may be required to write an essay about social media like this one here, and you might get stuck. Such a persuasive essay on social media needs you to use the right resources or otherwise ruin your chances of advancing your grades after submission. You, therefore, need to be careful and only use the right online sites.

  • Creating a diversity

The use of social media has created diversity in the fashion industry. Those whose grievances have not been appropriately represented before can now use this platform to forward their agenda. Thanks to this technological advancement, you get to find and follow people you can relate with in terms of fashion, and this makes it better for lifestyle and body image. You also get to use whatever tone and language that is fit for you. You can use emojis to represent what you truly feel about a piece of fashion clothing. Besides, there are different apps at that can be used to find unique emojis.

  • The hashtag effect

Who knew that finding fashion could be this easy? Thanks to the famous hashtags on social media sites, it has become much convenient to find any design or trend you wish, just by the click of a button. People no longer have to wait until a famous brand releases their line of winter wear to find out what to wear during the season; that era is gone. You can type any hashtag with the word winter and get numerous samples of what to wear in that season. For instance, the hashtag #winterscarfs can give you a selection of the best scarfs to put on during winter. Conversely, you can add a hashtag of any kind to the image you post on these sites, especially when it relates to what is present on the picture. A good example is #summerfashion.

  • Consumer interaction

Thanks to the use of social media, it has become much easier for consumers to interact with the designers in the fashion industry and vice versa. This can either be as a method of networking or for building an online presence. More and more people are joining these sites every day, and this is a base for reaching out to your customers. The people who buy from fashion brands are based on social media sites more than you will find them on any other medium.


Wrapping up, you have seen the different ways that social media affects the fashion industry. The best part is that most of these effects are positive and thus, advance the need to use these sites even further. When tasked to write a social media essay, you also know how to go about everything.

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