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How do bloggers post appealing content on their fashion blog?

Looking for the best content to post?

It's a struggle to keep readers engaged and a battle for screen time these days.

Spark intrigue right out if the gate if you want to retain attention.

Start with a compelling hook (like I just did).

Next, move on to explaining a problem for your audience.

What that problem is depends on the nature of your blog.

If you're in the business of showcasing fashion images - what are the biggest issues consumers of the industry facing right now (this season, or next season)?

If you're writing about the industry itself, what are the common problems being faced today?

Break the problem down, using headings, to lead me through the reasons it exists, and how I can overcome it.

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Fashion Industry Network

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