We live in a competitive business environment where new businesses in varied industries surface daily. In such disruptive markets, advertising has become one of the major sources of survival within organizations as they use the tool to their advantage to reach targets and make their venture successful. Advertising can not only help an organization build its brand but also maintain a good relationship with existing customers while being able to attract new ones. This can be only accomplished through innovative advertisement campaigns, targeting the right consumer sector and using the right mediums.
Our world is changing digitally, and it is significant for companies to think out of the box and create pioneer campaigns which can help create an impression to the consumer. Taking an example of Coca-Cola, which was invented in 1886, the coke company has spent huge amounts of budget on advertising their product since its launch. They are known for being able to generate creative campaigns that leave a huge impact on customers. According to the reports, they had around 2.7 million followers from around the world in 2014 on twitter, and after four years of keeping up with digital marketing and other campaigns, they have raised up their followers by almost 7 million, reaching up to 3.36 million. Due to heavy advertising, not only has their brand gained success but they have also been able to make more sales with different products under their label.
Secondly, it is very important for an organization to be able to detect the right consumer segment for advertising. The mass volume of advertising being done by various organizations has the consumers disappointed as they are often being exposed to unnecessary promotions which is something organizations need to avoid. According to Forbes, Pinterest, a popular Internet-based website is giving the audience the option to opt for advertisement or asking their permission to be shown an endorsement to.("Give consumers the Ads they want") Moreover, Facebook shows advertisements based on a consumer's prior searches, making the ads they receive like their interests. This way, the promotions go to the right sector, exposing the user to the ad of their choice. Using the right medium for advertising is also a very important factor. Advertising is not only limited to social media but also different types of media; TV, Radio, Audio Podcasts, to name a few. The promotions that are done should not only be catered to the right segment but also through the right channels. Reports by Pew Research Center shows that adults up till 65 years use Facebook the most.(Social Media Site Usage 2014) Any organization that a similar target market should be using Facebook advertising to market their product out where their product can acquire the right exposure.
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Advertising is very important for any organization, new or old, and it is very important to be able to keep up with the tools and new means of creating them which can help businesses achieve a great level of success. Companies such a Tag Heuer, Shein, Pizza Hut come under different categories, some from the leading markets, some still within the emerging markets but their use of innovative advertisement campaigns are making them achieve their goals and make a name for themselves, so we can conclude by saying that using the right methods for advertisements can help achieve business success.